About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
Our Benefactors
New Get Content Get Customers Out Soon
Excited to show you the new cover for the revised and updated paperback version of Get Content Get Customers (Turn Prospects Into Buyers with Content Marketing), which will be available in bookstores on May 22nd.
Thanks to David Meerman Scott for providing the cover quote, and Paul Gillin for writing an outstanding forward.
For those of you not familiar with the book, here’s more on the initial version, which was self-published. Since then, McGraw-Hill (our current publishers) purchased the rights to the book and, tada, the book you see to your right. Content marketing in action.
And, by the way, the paperback does include new case studies and has a few expanded pages on social media content marketing.
I really believe that anyone passionate about a topic should write a book. If that’s you, check out this post I wrote a while back – “10 Keys to Writing a Book when You Have No Time to Write a Book.“
To pre-order the paperback version, click here.