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Enter the Content Strategist: Content Strategy as an Asset

By Joe Pulizzi | Published: March 10, 2009

Wanted to share an excellent presentation from my good friend (and past content strategy co-presenter) Kristina Halvorson (@halvorson) from Brain Traffic.

Couple of points that I think are important to pull out of this presentation:

  • Everything you do today in marketing can and should be web content (see Slide 55).
  • Readers of this blog already know this, but the role of what we call the “content strategist” is one of most important roles in a marketing organization.  Any aspiring journalists out there? Start the path to becoming a content strategist.
  • Content, or the delivery of valuable information for your customers to evoke some action, is often discounted by brands (a pesky, last-minute detail).
  • Unorganized, irrelevant content will confuse customers and hurt the brand. Relevant, organized content is an asset (and a powerful one at that).

I especially love the commentary on how we are “using brands” today. Yesterday Gerber…Today Babycenter.com. Yesterday Hush Puppies…Today Zappos.com.

Nice job Kristina.

Content Strategy: The Care and Feeding of Your Biggest Brand Asset

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