The Custom Content Conference You Can't Afford to Miss

The Custom Content Conference You Can’t Afford to Miss

By Joe Pulizzi | Published: February 3, 2009

For you regular reader of the Junta42 blog, you’ll know I don’t promote many conferences. Well, here is the exception.

The 2009 Custom Content Conference is one you can’t afford to miss if you are trying to figure out how to leverage custom content as part of your overall marketing or publishing strategy.

This year’s conference (March 22 – 24) revolves around the theme “The Future of Branded Content” – and the Custom Publishing Council (who is organizing the event) has the speakers to prove it.

Here are the reasons why this is a must attend event:

The Speakers: Best-selling author and marketing guru David Meerman Scott is frankly a must see. Sam Sebastian of Google will give you the insights as to how Google sees the role of custom content for both marketers and publishers. Add to that Chris Overholt of the Miami Dolphins and Kate Thorp, CEO of Real Girls Network (among many others), and you won’t be disappointed.
The Venue: South Beach (Trump International) in March sounds good to me, especially as Cleveland is buried in 50 inches of snow.
The Price: $695 for an event like this is a steal (even in a recession). Be sure to register before February 20th to get this price.
The Networking: Talk with some of the leading marketing and publishing minds in North America (by the way, I’ll be there as well).
The Learning: Take home clear tactics and strategies you can use now to transform your marketing or publishing operation.

Disclaimer - I am a Custom Publishing Council board member, and Junta42 is a sponsor for this event, but don’t let that fool you. I’d be going to this conference anyway (in a heartbeat).

One final important note – Don’t be fooled, this event is for both marketers and publishers. If the new marketing reality has taught us anything, we are all media companies. We all need to understand how to create and distribute valuable, relevant and compelling content. If you aren’t sure, contact me personally and I’ll talk you into it.