Thanks to Lee Odden (website, Twitter) from TopRank Online Marketing for putting together one of the best overviews of online content, SEO and content strategy I’ve seen in a while.
For this article, Lee brought together Jon Wuebben President/CEO of Custom Copywriting and author of “Content Rich”, Heidi Cohen, President of Riverside Marketing Strategies, Adjunct Professor at NYU and Columnist at ClickZ, Heather Lloyd-Martin, President/CEO of SuccessWorks and Sally Falkow, President of Expansion Plus, Senior Fellow at the Society for New Communications Research (as well as myself).
Here’s an interesting snippet that sums up the SEO versus content strategy issue:
It’s hard to think about creating an effective SEO strategy without
first developing the content marketing strategy. Getting people to
your web pages is one thing, getting customers to feel and think a
certain way about your content, and then creating a behavior change is
another all together. The two go hand in hand, but without a content
strategy that makes sense for your business and your customers, the SEO
strategy …won’t accomplish the
organizational goals and tactics of the business.
Check out the complete article here. It’s worth the time.
Great job Lee!
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A Strategic Approach to Content and SEO
Thanks to Lee Odden (website, Twitter) from TopRank Online Marketing for putting together one of the best overviews of online content, SEO and content strategy I’ve seen in a while.
For this article, Lee brought together Jon Wuebben President/CEO of Custom Copywriting and author of “Content Rich”, Heidi Cohen, President of Riverside Marketing Strategies, Adjunct Professor at NYU and Columnist at ClickZ, Heather Lloyd-Martin, President/CEO of SuccessWorks and Sally Falkow, President of Expansion Plus, Senior Fellow at the Society for New Communications Research (as well as myself).
Here’s an interesting snippet that sums up the SEO versus content strategy issue:
It’s hard to think about creating an effective SEO strategy without
first developing the content marketing strategy. Getting people to
your web pages is one thing, getting customers to feel and think a
certain way about your content, and then creating a behavior change is
another all together. The two go hand in hand, but without a content
strategy that makes sense for your business and your customers, the SEO
strategy …won’t accomplish the
organizational goals and tactics of the business.
Check out the complete article here. It’s worth the time.
Great job Lee!
Subscribe - Junta42 - Outsource Your Content - Get the Book