Upcoming Events to Learn More about Content Marketing (Marketers, Journalists, Publishers included)

More and more organizations are starting to feature educational sessions around content marketing and custom publishing. Better yet, there’s something for all disciplines.

Here are a few of my upcoming events…something for everyone.

Are you a marketer?

November 10th, 1pm Eastern
Webinar Presentation
How to Use Custom Media to Generate Marketing Results

Need the basics? Trying to understand how companies are executing on the content strategy process?  If so, this one’s for you. I’ll be presenting this Tech Briefs webinar with friends and colleagues Paul Dunay (Buzz Marketing for Tech) and Rohit Bhargava (The Influential Marketing Blog).

Here’s the Overview:
Custom Media has been around for centuries, but marketers are just now taking advantage of this high-growth strategy. As traditional marketing continues to crack, smart marketers are creating compelling and relevant content for their customers that is leading to sales growth and customer loyalty. There is also no better way to reach prospects via the web than with the creation of valuable content.

December 4th, Noon Eastern
Webinar Presentation
Content Marketing: How to Position Your Company as a Trusted Expert Resource

MarketingProfs webinar that I’ll be detailing for over an hour on why trust is more important than ever and how relevant content engenders trust. Less high-level and more of what you need to do right now to make this happen as a marketer.

You will learn:

• Six reasons why content marketing is essential to your overall marketing strategy.
• Using the B.E.S.T. methodology as a litmus test for your content efforts.
• Setting up “listening posts” to find out who’s talking about your brand and what to do about it.
• How to execute the content plan.
• What small and leading brands are doing to leverage content to grow their businesses.
• Next steps: What you must do now in analyzing and executing your content plan.

Are you a journalist?

November 17th, 1pm Eastern
Webinar Presentation
The B2B Journalist’s Guide to Creating the Next New Media Resource

Harry McCracken (former editor-in-chief of PC World and creator of Technologizer) and I will be discussing how journalists and editors can use their content to create and promote their own brands (instead of always creating content for others).

Learn how to:

• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to online communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.

Are you a publisher?

April 27, 2009 – Denver, CO
Custom Publishing Strategies – For Publishers
Niche Magazine Conference

Are you a traditional or niche publisher trying to figure out how to sustain and grow revenue from your custom publishing operations?  If so, this presentation is for you.

Here’s the overview:
Everybody is struggling with custom publishing and many
traditional publishers don’t know where to begin. Content
creation is the single most important marketing initiative for
your advertisers — help them (and build your bottom line)
with custom publishing. Learn custom from the ground up:
How to set up a partial service model; how to meet advertiser
expectations; how to price; how to sell; how to implement.
Joe Pulizzi is going to change your publishing life forever!!!

Please support these organizations that are evangelizing our content marketing efforts.

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