About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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http://www.nettiehartsock.com Nettie Hartsock
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http://gregfromparis.fr greg
MoveOn’s “Obama Loss” Video a Viral Hit
Okay, okay…I just had to blog about this. This morning counted the fifth person to send me this viral election video from MoveOn.org supporting Obama.
As of last Thursday, more than 9 million people have passed this video on to friends and family (as of sending this blog it's 13 million and counting). I'm not sure what they invested in the production and marketing of the video, but you can bet it's less than the three to five million dollars that Obama spent on his 30 minute advertorial on all the major networks last week.
Funny thing is, more republicans than democrats sent this to me because they thought it was a cool video (the personalization does it). Yikes! Now that's content marketing.
Check out mine below.