About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
Our Benefactors
Six Social Media Keys for Businesses
I came across Jason Falls’ blog, the Social Media Explorer, during our review of the Junta42 Top 42 Content Marketing blogs. Really enjoyed his takeaways from last week’s ad:tech Chicago. Jason’s top six points are below. Make sure to check out the full post here.
1. Engaging the social web is no longer optional, because so far, the companies that have been most badly burned have been the ones who tried to pretend they can ignore it.
2. You have to keep up with the speed of the social web, and stop bull****ting that you don’t have the resources to do it.
3. The emphasis in marketing on the web has shifted from trying to force everyone to come to your content, to deploying your
content where the audience is.
4. Although we’ve reached the point where the cost of ignoring social is greater than the cost of engaging it, social isn’t going to replace other forms of marketing, any more than digital media replaced traditional.
5. Marketing and PR cannot cover over quality issues, and listening is half of participating in the social web.
6. If you really want to know what’s going on in social media marketing, truthfully, you can find it… in your RSS reader.
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