About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Is the Media Iceberg Melting?
Media companies are going through a major transformation, with the majority looking at the viability of their core business models. I touched on this in the most recent issue of Folio: magazine (check out the entire article here).
This excerpt puts the situation in perspective:
Corporations need content in order to survive, and all the trends show that this direction is only going to accelerate. If the iceberg
hasn’t melted, it’s on the verge of cracking.
Media companies that can make the transition to offering their services up to corporations are the ones that will lead the new media business model. A few are dealing with these changes and are making major adjustments. Many are not. Which one will you be?
Corporations need content, but most either don’t want to produce it themselves or don’t have the expertise to produce content effectively as part of their total marketing strategies. This opens a great opportunity for media companies to, effectively, teach businesses how to do what they do – which is create consistent compelling content initiatives.
Most media companies do not want to move in this direction. Who can blame them? It’s much easier to sell advertising display programs. It’s too bad those days are over…
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