Rupert Murdoch: Deliver Compelling Content Regardless of Channel

In the June 9th issue of the Wall Street Journal, Rupert Murdoch was asked the following question:

"…is there going to be a moment in the next 5 or 10 years when it just won’t be economical to print them (newspapers)?"

His response:  “Maybe.  It will be up to them.  I just love communicating with people, and newspapers are a means of doing so.  I am totally technically neutral about it.  I don’t care what platform our news appears on – if it is on printed paper or if it is on the web or mobile or whatever.”

For whatever you think about Mr. Murdoch, the above is a lesson for all marketers and publishers who are all dealing with how to communicate with customers in the new, creative and compelling ways.

Here are some key questions that come to mind that all marketing professionals must answer?

• Are we creating valuable and compelling content on a consistent basis (not just sales information)?
• To be a trusted resource, should we take a leadership position in publishing industry content, and not just a leadership position in our product categories?
• Are we so devoted and invested to particular marketing channels that we’ve failed to see how our customers’ behavior has changed? Would that investment be better used in other initiatives?
• Do we have a "conversation manager" in our company that takes ownership over how our company is getting involved in industry dialogue?
• Is information a key "product" in our company? Do we treat it as such with the appropriate amount of R&D and human resources?

Let’s face it…we are all publishers now. Companies cannot just produce products anymore…communication is the key differentiator. Mr. Murdoch knows that better than anyone…getting out the information and creating the relationship is what’s important…the format is inconsequential.

RSS Feed  -   Subscribe  -  Junta42  -  Junta42 Match  -  Get the Book