About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Get Content. Get Customers. Book Site Goes Live
While the official publishing date isn’t until July 1st, we (Newt Barrett and myself) just completed the book website for Get Content. Get Customers. If you get a chance, check it out.
A couple areas of note. First, we are offering a free excerpt of the book, which includes the TOC, Foreword, Introduction and Chapter 1. If you are interested in buying the book, this will provide a great overview of what content marketing is, why we all need it, and how you can learn from successful content-centered businesses around the globe. Click here to get the free excerpt.
Also, as I reviewed a few posts back, we’ve received some great feedback from some of the leading marketing minds around including Brian Clark (copyblogger), David Meerman Scott, Greg Verdino and Don Schultz. Check out what they have to say here.
Thanks to all those who asked for unsolicited copies of the book. It is truly appreciated.
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