Custom Publishing-Branded Content Matchmaking Site Junta42 Match Opens for Business

I’m excited to announce the formal launch of Junta42 Match for marketing and association professionals everywhere.

Junta42 Match is a free online service for businesses who are looking for custom publishing, post-advertising agencies and other content providers that match their specific content marketing project needs. After spending the last few months recruiting publishers, the site is now open to marketers looking for vendors to produce their custom magazines, newsletters, video projects, white papers, webcasts and in-person content events.

We’ve been working on the concept of Junta42 Match for well over a year now. We believe this fills a very important void in helping businesses find expert content providers.

Personally, I’ve been on both sides of the equation…a content provider offering custom publishing and branded content services with Penton Media, Inc., as well as on the marketing side (with various companies) continually seeking out the best vendors for targeted content projects.

Why Isn’t it Easy to Find Qualified Publishers/Content Providers?

Over the past decade, the process of finding a qualified publisher/content provider has hardly evolved, even with the onset of Google and other search engines. And, as more businesses begin to understand that they NEED valuable and compelling content to grow, the demand for these services is higher than ever (now a $56 billion dollar industry).

Yet, marketing professionals still struggle finding the best possible content providers. Marketers rely on search engines (30%), referrals (28%) and industry web sites (13%) to find qualified custom publishers and content agencies to produce their content projects (see research here). And still, in talking with marketing executives around the country, the process takes weeks and even months (or more) to create a short-list of qualified providers (and even then, they aren’t confident they have the right list of vendors). Shotgun RFPs have cluttered up the system as well, so much so that many publishers and agencies don’t even respond to RFPs anymore.

What’s the Difference with Junta42 Match?

Junta42 Match takes this “short-list” process from weeks/months to just a few minutes. All a marketer has to do is complete a brief online survey (free), define their content, project and audience needs, and we’ll match them up with the best providers.  Once the survey is complete, the marketing executive gets three options: Perfect Match (they want to talk to the best match only), Best Matches (they want to talk to three-to-five providers that meet their needs), or You Match (they want to see the publisher profiles and choose for themselves).

I know we haven’t perfected the system by any means, so we are relying on our community to help shape this service to truly help businesses create the best content possible to drive their businesses (and have a little fun along the way).

We Are Taking All Feedback

If you have any feedback on how we can make this a better service, please don’t hesitate to shoot me a note, either on this blog or personally at joe[at]junta42.com.

Thanks…and long live the content marketing revolution.

Related Articles:

• Junta42 Announces New Top 42 Blogs List
• New Research: Business Marketers Spend Big on Custom Media
• Junta42 Match Launches to Publishers

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