BtoB Leaders In Branded Content Coming to NYC

American Business Media and Junta42 are proud to announce a "breakfast in July" about how the leading brands in business-to-business are creating and executing their own content initiatives. I’ll be moderating the July 16th breakfast event "BtoB Leaders in Content" at the Scandinavia House in New York City.

We are currently in the process of securing our expert marketing panel, but have already signed up Paul Dunay, global director of integrated marketing at BearingPoint, and author of one of my favorite blogs, Buzz Marketing for Technology. We’ll be signing up an additional three marketing heavyweights from brands that are creating their own content and making an impact on behavior.

Each marketer will give a brief presentation about how they are using content to drive their businesses. Then we will have a lengthly Q&A discussion with plenty of time for questions from the audience.

Here is the event overview:

More and more of the leading business-to-business brands are driving sales and customer growth through the use of valuable and compelling content. This means web content, magazines, blogs, social communities, eNewsletters, web events and more that are changing or maintaining behavior as part of the integrated marketing strategy.

In this limited attendance breakfast event, hear how some of the best-known brands in b2b are creating, executing and measuring their own content strategies that you can use in your own markets.

For more information or to sign up, click here. Note that this is a limited attendance event, so if it looks interesting to you, sign up soon!

Why are we doing this?
Even though the creation and execution of custom content is a full 30% of btob marketing budgets, marketing professionals still struggle with the best ways to create valuable, relevant and compelling content that gets them involved in the right types of customer conversations.

There has also been quite a bit of talk from btob marketers and publishers I work with about an event like this, focused on business-to-business content marketing best practices.  If this goes well, we’ll be doing more of these types of events.

If you have any questions at all about the event, feel free to contact me at joe[at]junta42.com.

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