Freelance writers are one of the cornerstones of the content marketing industry. Frankly, much of the great content that is created by corporations comes from freelance writers and journalists.
That said, many freelancers are looking for something more. Many don’t want to work more hours, or raise their rates. Many are looking for something more secure.
My take is that freelancers should concentrate on building an asset. That is the core of the Freelance Writing Retirement plan.
In this American Society of Business Publication Editors guest blog post I cover three ways writers and journalists can begin to develop their work into an asset that can bear fruit in the future. These include:
- Choose a niche topic and begin creating content.
- Create and distribute content products.
- Create a service that is unfulfilled in your niche topic/industry.
Check out the post for more.
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3 Comments
Joe, do you have some examples of freelancers doing as you suggest? It seems almost like a no win situation if you are a freelancer. Freelancers almost seem trapped by the need to write more to make more.
Hi Jay…I agree with you that it won’t be easy, but it’s very possible. A great example of this is Brian Clark at copyblogger.com. Brian used to produce content like other writers/journalists, but then started to create businesses. Copyblogger is one of the most successful blogs in the world, and led him to create the membership website, teachingsells.com, which has been extremely successful since the launch this last October.
Many successful online businesses are being launched by writers/journalists (publishing2.com comes to mind as well – which just got a couple million in funding). It just takes a lot of hard work and a different kind of concentration.
Hope that helps.
Thanks, Joe. Copyblogger is a great example and clarifies things for me.