About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
Connect With Joe
Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
Our Benefactors
The Content Marketing Book – Get Content. Get Customers.
One of my colleagues (thanks Ian) reminded me that I haven’t been doing a good job promoting our upcoming content marketing book, Get Content. Get Customers. For those of you who don’t know, the book reunites two Penton Media, Inc. alum, myself and Newt Barrett, my co-author, and is a follow up to our successful eBook of the same title.
As Newt points out, we started this journey approximately nine months ago. On my way down to Cincinnati to see a client, I called Newt from the car to catch up. Little did we know that we were both working on books around the same topic – how businesses can use the tenets of publishing to attract new customers – what we affectionately call “content marketing.”
We finished the book about a month ago, and are in the process of finalizing the design and preparing to publish. Although it was truly a labor of love, I love how it turned out, and the initial reaction from our reviewers was simply fantastic.
I think the reason this book resonates is that there is so much talk about the importance of content and why to use it in your business, but so little on the “how.” Our goal was to create a book that marketers could pick up and instantly take away best practices to impact their businesses – considering both web and print initiatives.
We are currently working on updating the book site, getcontentgetcustomers.com, where we will offer free chapters, success stories and resources. The book will be available sometime in the next 60 days. Look for the exact date soon. The book will be available for sale on the website, as well as Amazon.com and Barnes&Noble.com. (btw, this image is the actual book cover)
Stay tuned for more…