Junta42 Match Launches to Publishers

Very excited about the beta launch of Junta42 Match, which will be the first resource of its kind to help marketing professionals find expert content providers and suppliers to distribute their own expert branded content.

Regular readers of this blog know all about this, but to those that don’t, we’ll be formally announcing the launch of Junta42 Match in New Orleans this Monday, March 10th at the Custom Content Conference, the first conference for custom publishing and content marketing (put on by the Custom Publishing Council, a Junta42 Match partner).

We’ve already received a tremendous amount of support from custom publishers and content agencies about this concept. For the next three months, any publisher or firm that specializes in custom content solutions for corporations, associations, non-profits and other organizations can sign up for a free trial. We’ll be launching the full-blown Match site, open to marketing professionals, by mid-June of this year.

Here’s the quick pitch: the marketer can come to the Junta42 Match site and, upon sign in, will fill out a short project brief. Based on their answers, we’ll search the database to find the best matches to their project needs.  Their preferences may be based on content expertise, product expertise, location, size, and a number of other criteria.  The initial search will bring up, say anywhere from five to 20 companies.  Marketers will then be able to go through each of those project profiles (where the providers will be anonymous). Then, the client can choose anywhere from three to five “finalists” to match up with, or choose their “perfect” match to get started right away (something we are calling “Direct Match”).

Once the marketer makes the full Match or Direct Match selection, we will review the project to make sure that the company is: a) legitimate, b) has a real project, and c) has a budget or business model. Upon approval, the publishers/content providers will receive the client’s information and the Match is made. Junta42 Match will stay in the process to guide the client with resources, receive ongoing feedback about the result of the project and find out who they chose and why.

We believe that this could take weeks, even months out of the marketer’s traditional searching process for a custom content provider.  We also believe that marketers could and should use this system as a replacement to the sometimes random and drawn-out process of a formal RFP. As for the publishers, just one project will more than pay for their inclusion in the database.

If you are a publisher or know of anyone involved in the execution of content marketing or custom publishing solutions, I urge you (or them) to sign up for a free trial today.  As you can probably guess, we’re pretty pumped up about this concept.

Here’s the formal press release that will go out on Monday.

A big thanks to all the Junta42 members who have supported us along the way.

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