About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
Connect With Joe
Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
-
Chuck Francisco
Custom Content Conference: Finally, A Conference for Content Marketing
It’s been a long wait, but there is finally a conference dedicated to excellence in corporate content. The Custom Publishing Council is putting on the premier conference dedicated to custom publishing and content marketing. The conference takes place from March 9-11, 2008 at the Marriott in New Orleans.
We all know it, but most marketers can’t see it yet. They have the power to create conversations and relationships directly with their customers. No middle-men or distributors required. Organizations have the power to create great content through multiple formats that truly make a difference in their customers’ lives. That’s what this conference is all about. If you are at all interested in learning how to create more valuable content for your customers, and learn how to market it through the most effective formats – attend this conference.
Executives from Six Apart, Brand Keys, GlaxoSmithKline and the Advertising Research Foundation (among others) will be presenting their content expertise at the event. Junta42 is proud to be a Gold Sponsor for the event.
I truly believe that this will not only be a valuable event, but is important to the future of our industry. Content marketing has come a long way, but let’s face it, there is still a lot of horrible marketing going on out there. Those marketers need help…but we can all do our part. Register by January 1, 2008 and receive $100 off the fee ($595 total)!