Can Buzzfuse Help You Market Your Content?

I stumbled across a service today called Buzzfuse. It immediately caught my attention (as a content marketer) with this statement:

“Buzzfuse is a content marketing system: we help content creators better market their content, and help consumers find the stuff they want.”

Content creation is not a problem for most – marketing is usually the hurdle…so there is definitely a need for a service that helps businesses and individuals promote their content efficiently.

Here is how a business can use Buzzfuse:

• Upon sign-up, upload your key customer list emails into your distribution list.
• Once that is done, you can select key content to promote to your customers. For example, I tested
  this blog post called How Poor Marketing Kills Great Content and uploaded a few lines of simple code to the HTML (here is what it looks like on the right).

After uploading the code and activating the link, you can now send your article to your key customer distribution list.  See the email below that I sent to myself.  This is what it will look like if you distribute to your list.

• Your customers can now do a couple things…they can click directly to your article (which is not different than just sending them a link) or they can make some comments in the Buzzfuse system, as well as rate the article.

• Other people that reach your content through search engines and referrals can get involved in the conversation through Buzzfuse.

Potential

1. The possibility exists that you can begin to create a dialogue with your customers, or key customer groupings, through this service.
2. It also enables your customers to interact with each other…something that is sometimes very difficult to do.
3. The system can be used without your customers necessarily signing up to use Buzzfuse, such as voting and commenting.
4. If nothing else, it can help in your link-building strategies.
5. The content is not limited to just blogs…you can use your web articles, flash and at a later day, video.

As a new service, Buzzfuse has to get the word out like all startup online services.  Bloggers get some of these benefits through a service like Feedburner (sends RSS subscribers emails of your posts). That said, I almost see Buzzfuse as a combination between Feedburner, LinkedIn and an online forum. This service may be especially useful for small businesses trying to create an ongoing conversation with their customers and prospects by sending them quality content.

Overall, I like what they are trying to do.  The fundamental philosophy of Buzzfuse is dead on – businesses need help in marketing their relevant and valuable content.

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Related Articles:

• How Poor Marketing Kills Great Content
• Is Data-Driven Content the Next Killer Marketing App?

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