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A Video Case Study that Works – Burger King Whopper Freakout

I caught this Burger King Whopper Freakout Video on the What’s Next? blog and couldn’t help but comment. The video, pitched and created by Crispin Porter & Bogusky, creates perhaps the ultimate case study for Burger King.

In the video, the following happens:

  • Customers demand a Burger King product.
  • Are angry that they cannot get a Whopper.
  • Clearly state, with passion, their dissatisfaction for the competition.
  • Discuss their loyalty to Burger King over years and decades.
  • Make references to Burger King as a key part of their childhoods and experiences growing up.

What’s so wonderful about this is the brutal honesty (customers do not know that the whole thing is a practical joke). Most companies wouldn’t take a risk to get THIS kind of content. It could realistically be the one of the greatest case studies for a product I have ever seen.  Hat’s off to BK.

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  • http://www.idea-sellers.com Daniel Sitter, Idea Seller

    I just discovered your Blog Joe. You have some great material here and I have subscribed. Keep up the good work.
    Merry Christmas!

  • http://blog.junta42.com Joe Pulizzi, Junta42

    Daniel…thanks for the note and comment. Excellent blog…especially your recent post on being an entrepreneur. How true you are!!!
    Happy Holidays!