A Video Case Study that Works – Burger King Whopper Freakout

By Joe Pulizzi | Published: December 21, 2007

I caught this Burger King Whopper Freakout Video on the What’s Next? blog and couldn’t help but comment. The video, pitched and created by Crispin Porter & Bogusky, creates perhaps the ultimate case study for Burger King.

In the video, the following happens:

Customers demand a Burger King product.
Are angry that they cannot get a Whopper.
Clearly state, with passion, their dissatisfaction for the competition.
Discuss their loyalty to Burger King over years and decades.
Make references to Burger King as a key part of their childhoods and experiences growing up.

What’s so wonderful about this is the brutal honesty (customers do not know that the whole thing is a practical joke). Most companies wouldn’t take a risk to get THIS kind of content. It could realistically be the one of the greatest case studies for a product I have ever seen. Hat’s off to BK.

This entry was posted in Case Studies. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Join Over 25,000 of Your Peers!

Get daily articles and news delivered to your email inbox and get CMI's exclusive ebook FREE. Attract and Retain Customers with Content Marketing.

*

http://www.idea-sellers.com Daniel Sitter, Idea Seller

I just discovered your Blog Joe. You have some great material here and I have subscribed. Keep up the good work.
Merry Christmas!
http://blog.junta42.com Joe Pulizzi, Junta42

Daniel…thanks for the note and comment. Excellent blog…especially your recent post on being an entrepreneur. How true you are!!!
Happy Holidays!