The Custom Publishing Council just announced the finalists for their annual Pearl Awards. For those of you who don’t know, the Pearl Awards recognizes marketers and publishers for excellence in custom publishing and content marketing (and is the elite award for custom publishers). Categories range from editorial and design categories, to integrated custom media and online content marketing for both business-to-consumer and business-to-business segments. The award ceremony is tomorrow evening (November 8th) at the Rainbow Room in New York. I’ll be there and will post on the festivities.
See below for the finalists. Congratulations to all!
(Added 11/7): Link to Pearl Awards Recap and John Caldwell Award Winner.
Winners are listed by category, title, custom publisher and client name, included in parentheses.
DESIGN | Best New Publication/Magazine
Bronze: —Tie—
One, McMurry (Aon)
SIGnature, Pace Communications (Bluetooth)
Silver:
Cellier, Transcontinental Media (Societe des Alcools due Quebec)
Gold:
Gear Head, Marketing Matters (AVAD)
DESIGN | Best New Publication/Newsletter
Bronze:
Connect, DCP (WebEx)
Silver:
For the Cure, D Custom (Susan G. Komen for the Cure)
Gold:
The x Potential, The Magazine Group (K12)
DESIGN | Best New Publication/Other
Bronze:
Bank of America 2006 Annual Report, Story Worldwide (Bank of America)
Silver:
Chevy Onserts, Campbell-Ewald (Chevrolet Motor Division)
Gold:
Patton Boggs 2006 Annual Review, Leverage Media (Patton Boggs LLP)
DESIGN | Best New Publication/Web
Bronze:
DeliverMagazine.com, Campbell Ewald (USPS)
Silver: —Tie—
US AirwaysMagazine.com, Pace Communications (US Airways)
SpiritMag.com, Pace Communications (Southwest Airlines)
Gold:
EndlessVacation.com, Story Worldwide (RCI Timeshare)
DESIGN | Best Cover | Less than 250,000
Bronze:
Cleveland Clinic Magazine, The Magazine Group (The Cleveland Clinic)
Silver:
Proto, Time Inc. Content Solutions (Massachusetts General Hospital)
Gold: —Tie—
The Ritz-Carlton, McMurry (The Ritz-Carlton Hotel Company)
in, Spafax (LAN Airlines)
DESIGN | Best Cover | More than 250,000
Bronze:
Deliver, Campbell-Ewald (USPS)
Silver:
Amp’d-the Magazine, Magner Sanborn (Amp’d Mobile)
Gold:
Sky, Pace Communications (Delta Airlines)
DESIGN | Best Overall | Less than 50,000
Bronze:
The Advertiser, The Pohly Company (ANA)
Silver: —Tie—
JetStyle, Ink Publishing Corporation (MAXJet Airways)
Renaissance, Pace Communications (Wachovia Wealth Management)
Gold: —Tie—
Logistics, Kircher Burkhardt (Deutsche Bahn AG)
SIGnature, Pace Communications (Bluetooth)
DESIGN | Best Overall | 50,000 – 250,000
Bronze:
in, Spafax (LAN Airlines)
Silver:
Proto, Time Inc. Content Solutions (Massachusetts General Hospital)
Gold: —Tie—
STIR, Hanley Wood Marketing (Sherwin-Williams)
Momentum, Journal International Verlags (Glashütte Original Watches)
DESIGN | Best Overall | More than 250,000
Bronze:
Spirit, Pace Communications (Southwest Airlines)
Silver:
Lexus, Story Worldwide (Lexus)
Gold:
Pure Canada, Spafax (Canadian Tourism Commission)
DESIGN | Best Use of Illustration | Less than 250,000
Bronze:
Capital Acumen, Custom Solutions from SmartMoney (US Trust)
Silver:
Little Brown Book, Rodale Custom Publishing (Bloomingdale’s)
Gold:
Proto, Time Inc. Content Solutions (Massachusetts General Hospital)
DESIGN | Best Use of Illustration | More than 250,000
Bronze:
US Airways Magazine, Pace Communications (US Airways)
Silver:
American Way, American Airlines Publishing (American Airlines)
Gold:
Deliver, Campbell-Ewald (USPS)
DESIGN | Best Use of Photography | Less than 250,000
Bronze:
enRoute, Spafax (Air Canada)
Silver:
Real Estate Portfolio, The Magazine Group (National Association of REITS)
Gold:
Living Outdoors, Edelman (Laneventure Furniture)
DESIGN | Best Use of Photography | More than 250,000
Bronze:
Rouge, Javelin Custom Publishing (Procter & Gamble)
Silver:
Sky, Pace Communications (Delta Airlines)
Gold:
Lexus, Story Worldwide (Lexus)
DESIGN | Best Tie-In with Other Corporate Marketing Objectives
Bronze:
The x Potential, The Magazine Group (K12)
Silver:
Voyageur, Pace Communications (Carlson Hotels Worldwide)
Gold:
WebMD the Magazine, The Magazine Group (WebMD)
DESIGN | Most Improved |Less than 250,000
Bronze:
Crain’s Life, Leverage Media (Crain’s New York Business)
Silver:
Lowe’s Moneyworks, Campbell-Ewald (Lowe’s Home Improvement)
Gold:
MCOm, McMurry (MCOm)
DESIGN | Most Improved |More than 250,000
Bronze:
Dodge, Meredith (Daimler Chrysler)
Silver:
New Outlook, Redwood Custom Communications (Sears Canada)
Gold:
Investor, Custom Solutions from SmartMoney (T. Rowe Price)
EDITORIAL | Best New Publication/Magazine
Bronze: —Tie—
Cellier, Transcontinental Media (Societe des Alcools due Quebec)
You 24, Rodale Custom Publishing (24-Hour Fitness)
Silver:
Your Business, Meredith (DEX/Data Exchange Corp)
Gold:
Return on Equities, Doubledown Media (Merrill Lynch)
EDITORIAL | Best New Publication/Newsletter
Silver:
The x Potential, The Magazine Group (K12)
Gold:
Connect, DCP (WebEX)
EDITORIAL | Best New Publication/Other
Silver:
Bank of America 2006 Annual Report, Story Worldwide (Bank of America)
Gold:
Patton Boggs 2006 Annual Review, Leverage Media (Patton Boggs LLP)
EDITORIAL | Best New Publication/Web
Bronze:
Product Source, PRISM Media Group (Dallas Market Center)
Silver:
USAirwaysMagazine.com, Pace Communications (US Airways)
Gold:
SpiritMag.com, Pace Communications (Southwest Airlines)
EDITORIAL | Best Cover Lines
Bronze:
Sky, Pace Communications (Delta Airlines)
Silver:
On Investing, Custom Solutions from SmartMoney (Charles Schwab)
Gold:
WebMD the Magazine, The Magazine Group (WebMD)
EDITORIAL | Most Improved
Bronze:
Secured, McMurry (IBM)
Silver:
Ed Tech, Focus on K12, The Magazine Group (CDW)
Gold:
Destination, Journal International Verlags (Marriott Hotel)
EDITORIAL | Best Overall | Less than 50,000
Bronze:
Smart Decisions, Leverage Media (CoulterCranston Thomson West)
Silver:
Centurion, Journal International Verlags (American Express)
Gold:
synnovation, D Custom (EDS)
EDITORIAL | Best Overall | 50,000 – 250,000
Bronze:
enRoute, Spafax (Air Canada)
Silver:
Proto, Time Inc. Content Solutions (Massachusetts General Hospital)
Gold:
The Ritz-Carlton, McMurry (The Ritz-Carlton Hotel Company)
EDITORIAL | Best Overall | More than 250,000
Bronze:
You 24, Rodale Custom Publishing (24-Hour Fitness)
Silver:
Spirit, Pace Communications (Southwest Airlines)
Gold:
Lexus, Story Worldwide (Lexus)
EDITORIAL | Best Special Feature | Less than 50,000
Bronze:
Fed Tech, “Tag and Release,” The Magazine Group (CDW)
Silver:
Renaissance, “Pure Power,” Pace Communications (Wachovia Wealth Management)
Gold:
Renaissance, “A Girl Named Maria,” Pace Communications (Wachovia Wealth Management)
EDITORIAL | Best Special Feature | 50,000 – 250,000
Bronze:
in, “Latin American Art,” Spafax (LAN Airlines)
Silver:
nyse magazine, “Developing the Future,” Time Inc. Content Solutions (NYSE)
Gold:
Big Ideas in Technology, “Spy v. Spy,” Leverage Media (Goodwin Procter LLP)
EDITORIAL | Best Special Feature | More than 250,000
Bronze:
Callaway Golf, “Inside Arnie’s Workshop,” MacDUFF (Callaway Golf)
Silver:
diane, “If I Could Close My Eyes,” Rodale Custom Publishing (Curves)
Gold:
all animals, “American Tragedy,” Time Inc. Content Solutions (Humane Society)
STRATEGY | Best Achievement of Corporate Objectives
Bronze:
Cleveland Clinic Magazine, The Magazine Group (The Cleveland Clinic)
Silver: —Tie—
Merrill Lynch Advisor, Time Inc. Content Solutions (Merrill Lynch)
URmagazine, Rogers Publishing, Ltd. (Rogers Wireless)
Gold:
Patton Boggs 2006 Annual Review, Leverage Media (Patton Boggs LLP)
STRATEGY | Best Distribution Strategy
Bronze:
CollegeReady, Pace Communications (Wachovia)
Silver:
Capital Thinking, Leverage Media (Patton Boggs LLP)
Gold:
Washington Flyer, The Magazine Group (Metropolitan Washington Airports)
STRATEGY | Best New Launch or Re-launch
Bronze:
Connect, DCP (WebEX)
Silver:
Endless Vacation, Story Worldwide (RCI Timeshare)
Gold:
usaa.com magazine, McMurry, Inc. (United Services Automobile Association)
STRATEGY | Best Proof of Return on Investment
Bronze:
onAir, Spafax (Air Canada)
Silver:
My Ford, Time Inc. Content Solutions (Ford Motor Company)
Gold: Chevy Onserts, Campbell-Ewald (Chevrolet Motor Division)
STRATEGY | Best Tie-In with Marketing/Multimedia Campaign
Bronze:
Spirit, Pace Communications (Southwest Airlines)
Silver:
Amp’d—the Magazine, Magner Sanborn (Amp’d Mobile)
Gold:
Little Brown Book, Rodale Custom Publishing (Bloomingdale’s)
BEST IN CUSTOM : HONORING OVERALL EXCELLENCE
The Best in Custom Award recognizes products that achieve overall excellence in the following categories: editorial, design, strategy,
distribution, and fulfillment of the client’s marketing objectives.
Bronze:
Amp’d—the Magazine, Magner Sanborn (Amp’d Mobile)
Silver:
Spirit, Pace Communications (Southwest Airlines)
Gold: —Tie—
Lexus, Story Worldwide (Lexus)
STIR, Hanley Wood Marketing (Sherwin-Williams)
One Comment
Great, thanks for the post Joe. There are a few suprises in there that i hadn’t expected. Looking forward to the next one.