About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Content Marketing: Driving Customer Growth through Content
Just wrote a “basics” article on Content Marketing for the About.com: Online Advertising site by Cory Treffiletti.
The article reviews a bit about what content marketing is, what companies are doing it and in what form (with specific links to examples), how to integrate content marketing into your overall marketing plan, and how to start your own content marketing plan.
Check it out when you get a chance. Also, tool around the site a bit. Cory provides some excellent information on online media buying.
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