About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
Connect With Joe
Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Blog Carnival – The Best of Content Marketing #2
The best content on the web about content marketing and custom
publishing. Anything that will help you create better content for your
business, in whatever form, will be included here on a regular basis.
Not sure what content marketing is? Click here for the Ultimate Definition of Content Marketing.
Terry Dean presents 18 Possibilities to Build Your Unique Selling Position posted at Internet Business Coaching by Terry Dean. Some good ones in here on the use of content.
Excellent overview of podcasting from Brian Carroll at MarketingProfs – Lessons Learned from Podcasting. If you are interested in launching a podcast, this is a must read.
Excellent starter checklist by Jeremiah Owyang on what you need to consider when launching your content marketing effort…So Your a Media Company Now? A Checklist for a Corporate Media Strategy.
Online Content Speaks Volumes – a white paper from Aberdeen. Some excellent research on the use of online content.
The New Advertising Outlet: Your Life – A Nike Case Study from the NY Times. Must read for anyone interested in branded content.
Greg Nicholas from OM4 discusses the difference between Content Marketing and Search Marketing. Learn the difference.
Newt Barrett from ContentMarketingToday on the Seven Deadly Content Marketing Sins.
…and a few popular content marketing microsites
Epsonality from Epson
Nike Plus from Nike
The Caveman’s Crib from Geico
FedEx Stories from FedEx
MasterCard’s Priceless
For more, check out more Microsite examples at Junta42.
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