About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Building a “Good” Brand – bnet Interview with Ben Goldhirsh
This is an 8 minute interview with Good magazine founder Ben Goldhirsh on bnet’s Dog & Pony. Some interesting thoughts on the son of Inc. magazine founder, including print vs. online challenges with the brand, working with advertisers on selling more than product, and the challenge of doing good while making money at the same time.