Blog Carnival – The Best of Content Marketing

The best content on the web about content marketing and custom publishing. Anything that will help you create better content for your business, in whatever form, will be included here on a regular basis. Not sure what content marketing is?  Click here for the Ultimate Definition of Content Marketing.

David Meerman Scott, a content marketing strategist, offers this free eBook called the "New Rules of PR." It’s a great starter for helping you create a press release content strategy that works. If that works for you, check out his book.

Larry Chase has built this excellent overview of content marketing, and how you can create a content marketing strategy through outbound content, video content, user-generated content, cross-platform content (print [launching a custom magazine, perhaps] and web content), and content that can get the attention of the search engines (SEO).

Newt Barrett and myself have just created a free eBook called Get Content. Get Customers. that goes through why a content marketing strategy works, and how you can create one in your organization.

Brian Clark posts this article on "Telling People What They Want to Hear." A good piece that focuses on why you need to focus on what your customer wants to hear, not on what you want to tell them.

Enterprise Networks and Servers put together this great article on Creating Killer Email…9 Steps.  If you are having trouble with your email content to your customers, this will help.

Here’s a Seth Godin post on "Seven Tips to Build for Meaning." If you have or are in the process of creating content on the web, these are seven points to post up on your white board.

Great post here from Jon Reed at Reed Media about the shift from megaphone marketing to martini marketing.  Quick read, and worth it.

A Wall Street Journal piece on how small businesses can use blogs to get attention – and customers. Includes a couple good case studies.

For an overview of the different content distribution avenues available for any business, check out this post from David Anderson.

Out of content ideas for your blog or eNewsletter? Here Alexandria Brown gives you 11 ideas to chew on.

For those of you considering launching a corporate blog, here are 10 easy steps to get you up and running from the MP Daily Fix.

This Bill Taylor post on his Harvard Business Review "Game Changer" blog makes an excellent case for why you should invest in your internal marketing communications.

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