About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.Our Benefactors
FPO Magazine Launches for Magazine Creatives
At the Folio show in New York yesterday I came upon a new magazine called FPO. FPO magazine positions that they are a magazine about creating magazines.
According to Robert Sugar, FPO Publisher, the mission of FPO is to “bring magazine creatives ideas that will make their product better – more fun to read, less costly to produce – and enhance the impact of editorial, design and layout.” (I spoke with Robert at MagsUniversity in June.) Robert is also owner and creative director of Auras Design. Auras Custom Publishing produced the premier issue.
The premier issue (Fall 2007) is a beautifully designed 68 pages with just 1 ad. Word on the street is that the revenue model will be paid subscription. For creative designers in custom publishing and magazine custom publishers, there are some nuggets of good information in FPO.
Click here for a table of contents.
Best of luck to them!