I recently came across Waitless.org, the new video content marketing site from Sprint. The idea behind Waitless is noted in their sidebar:
"Turn tedious tasks into fleeting moments with Sprintcuts – tips that’ll refund your time and amaze your friends."
The Waitless program is part of Sprint’s campaign that starts unlimited calling at 7pm versus the standard 9pm. This saves the consumer, according to Sprint: "Two hours of waiting a day. Or four years of waiting over a lifetime."
It’s a well-designed flash site that includes eight short video clips that promotes saving time doing simple tasks. I was pretty much interested in all of them. I will be curious to see if Sprint can continue to populate the site (there is a link at the bottom for users to contribute). More content is the key to making this site work. Sprint may want to consider blending long-form content with the video shorts to create more interest in the site.
Since it’s all flash, another web site cannot link to a particular video. That’s unfortunate since I believe Sprint could garner additional traffic through other sites (like this one) promoting individual shorts.
We’ll check back with Waitless in a few months to see how the content is coming along. Kudos to Sprint for giving it a shot. It will be interesting to get an idea for the site’s success.
2 Comments
are you listening to yourself? this is the most arbitrary thing I’ve ever come across. ever. Is this what people do with their lives? I’m not flaming the author, he’s probably at a point in his life when he can’t tell whats real and whats not. I’m so confused about how the human race made it without taking its shirt off so quickly.
Dear m
I understand that stuff like Sprint is putting out may seem completely idiotic; but have you watched MTV lately…possibly YouTube?
I have no idea what kind of traction Sprint is getting with this site, but at least they are trying. Better than spending $100k on a full-page ad.