About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Shift to Alternative Media Strategies Will Drive U.S. Communications Spending Growth
Here is a link to an interesting study from PQ Media and Veronis Suhler Stevenson.
Couple findings as it pertains to content marketing:
“VSS projects the fastest-growing media segments over the next five years will be pure-play Internet and mobile services, branded entertainment, out-of-home media, outsourced custom publishing and public relations, with each producing CAGRs of between 10% and 15% in the five-year period.”
“Spending on alternative marketing – including branded entertainment, interactive marketing and e-custom publishing – increased 17.3 percent to $61.67 billion in 2006, and experienced a CAGR of 15.3 percent from 2001 to 2006. In contrast, spending on traditional marketing, such as direct mail and promotions, grew only 5.0 percent to $192.34 billion in
2006 and climbed at a CAGR of 4.5 percent from 2001 to 2006, according to the VSS Forecast.”
More of the same…traditional media continues to lose ground while content marketing and alternative marketing initiatives continue to grow rapidly.