About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
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Where’s All the Custom Publishing Content?
I’ve been working with the Junta42 team for the past month on collecting and abstracting the best content from the web about content marketing and custom publishing. Here’s what gets me:
Custom publishing has been around for over 100 years (if you count John Deere’s magazine as the first real custom publication). On the other hand, search engine optimization and social content marketing have only been around for just a few years.
If I had to make a quantitative statement, I would say that SEO and Social Media articles outnumber custom publishing articles by 25 to 1. I understand that SEO and Social Media are the "hotter" topics right now, but come on.
Call to editors out there – Content marketing is growing like crazy out. Let’s cover it.
That said, content marketing has many different parts to it and is often covered in those parts (i.e., podcasts, webcasts, magazines, etc.). Still, the team here is amazed by the coverage.