About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
Our Benefactors
Content Distribution Only Business Left in Publishing?
I thoroughly enjoyed Scott Karp’s recent post on his Publishing 2.0 blog…so much that I’m sharing it with you. This is really directed at publishing professionals and those that deliver content for revenue, but it’s important to marketers in this respect: If the traditional publishing model is broken and publishers can’t make money with their brand (and content), what opportunities present themselves for corporations and associations? Scott’s belief is that the only true business model around on the web is that of distribution (Google, Digg, etc.)
Lot’s of ideas come into my head, but here is the key…advances in technology have evened the playing field between traditional publishers and the future publishers (corporations) around the globe. Custom publishing can no longer afford to be second-rate content (or perceived as such). The time for marketers (and responsibility) is now!