Content marketing is not easy.
Over the past twelve months, we’ve been noticing a few differences in what separates those organizations who excel at content marketing and those organizations that are just staying in the game.
The overview below (part 1) is from a presentation I gave at Online Marketing Summit 2012. Big shout out to the folks at TopRank for doing an amazing summary of this presentation.
History of Content Marketing
Content marketing is not new. It has been around for hundreds of years. Credit is often given to John Deere’s The Furrow magazine as being the first example of corporate storytelling. John Deere leveraged The Furrow, not to sell John Deere equipment, but to educate farmers on new technology and how they could be more successful business owners (thus, content marketing). Read More
































The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]
But don’t start the party just yet.
In a recent study from the Content Marketing Institute and MarketingProfs, although 90% of all companies employ some form of content marketing, the majority are still struggling with creating content that truly engages their customers and delivers results for the company.
Good to Great Content Marketing
So, what separates the good from the great when it comes to content marketing? Well, that’s not an easy question to answer. That said, through all the research (both quantitative and qualitative), we’ve found six differences that are separating good to great content marketers. Read More »